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Virgin Plus brings reduced mobile data prices to Canada

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Virgin Plus (Bell’s low-cost carrier) is introducing new mobile data plans that achieve the CRTC 25% price reductions ahead of the expected 2022 mandate. On October 5th, the new lower-cost mobile data plans will be introduced and Virgin Plus will be amongst the few carriers achieving the government’s policy objective of reducing wireless costs for consumers.

“Our goal at Bell is to advance how all Canadians connect, and these latest mobile data price reductions build on the actions we’re taking every day to make our world-leading networks and services even better,” said Mirko Bibic, President and CEO of BCE and Bell Canada. “By continuing to make more lower-priced options available, and in this case ahead of a timeline set by the Government of Canada, Bell is continuing to deliver unparalleled value to Canadians while also supporting important public policy objectives.”    

This announcement comes as Canadians are starting to see the impact of overall price reductions from the wireless carriers. Prior to the last rounds of price reductions, Canadians are seeing declines in costs of approximately 15% which bears in strike contrast to the general inflation rate of almost 7% over the same period.

The changes that Virgin Plus announced, are detailed here:

Data per month
at 4G/LTE speeds
ISED* benchmark price per
month (Winter 2020)
Virgin Plus price per month
as of Oct 5, 2021**
ISED target
achieved
2 GB$50[$37.50]
4 GB$55[$41.25]
6 GB$60[$45.00]
Source: Bell Media Release, Sep 29 2021

“By further lowering the prices Members pay each month for select data plans that include unlimited talk and text nationwide, more Canadians will now be able to benefit from the outstanding value that Virgin Plus offers, including the many extras available to Members.” Claire Gillies, President – Bell Mobility

We expect to see further decreases from other carriers, and in the Canadian market in general in the coming months. With the pandemic increasing the demands from consumers on data services and remote working becoming increasingly the norm we hope this is just the beginning of further reductions.

Details about their plans and pricing can be on their website here: https://www.virginplus.ca/ (Not Sponsored)

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