About us
Our Promise is Our Structure.
TheConsumR.com was founded on a simple principle: consumers deserve honest, independent advice. We provide comprehensive coverage of the technology, appliance, and service marketplace, driven by a team of seasoned experts and journalists committed to the truth. From in-depth product reviews to timely news and insightful guides, we’re here to help you navigate your next purchase with clarity.
Unbiased by Design.
We are a non-profit entity under CanGlobal Media, a Canadian corporation championing free speech and journalistic integrity. This structure is our promise to you. We operate free from commercial influence, ensuring our focus remains unwavering. Our work is sustained by ethical partnerships, responsible advertising, and the generous support of the community we serve.
Our Mission
TheConsumR.com is dedicated to the production of authoritative digital content that empowers both consumers and businesses to make judicious purchasing decisions. Central to our mission is a commitment to holding manufacturers and service providers to the highest standards of accountability. In adherence with our public service mandate, we ensure our content is universally accessible, prioritizing its intrinsic informational value above all commercial considerations.
Organizational Mandate
TheConsumR.com operates as a specialized division of CanGlobal Media, a not-for-profit organization renowned for its work in technology-focused journalism and mission-driven technology solutions. This affiliation underscores our foundational commitment to public service and journalistic integrity.
History and Global Scope
Established in 2007 with an initial focus on the Canadian market, TheConsumR.com has since embarked on a strategic global expansion. Our comprehensive analysis and reporting now serve audiences in the United States and the European Union, with plans for continued expansion into key Asian markets.
Methodology
Our dedicated teams maintain a singular focus on the consumer goods and services sectors. We achieve our objectives through a methodology founded on three pillars: the application of rigorous journalistic principles, the deployment of innovative technological tools for analysis, and the cultivation of profound industry expertise. This tripartite approach ensures the insights we provide are both comprehensive and reliable, empowering informed decisions in an ever-evolving marketplace.
FAQ
How do you make money?
We are entirely funded through the generosity of you our readers and on a limited basis the advertisers that serve ads on the platforms we operate. Of note, we do not accept payments directly from advertisers/brands. See our Brand Partnership section for more information or contact us for more information.
How do you choose the products and services you review?
Our review process is built on two core principles: fairness and rigor. The products and services we evaluate come from two sources: those we purchase ourselves, and samples provided to us by the companies. We maintain strict control over this process. When we accept a sample from a brand, we require it to be a standard, commercially available product—the exact same one you would purchase off the shelf. To further ensure this, we frequently buy the same items from retail channels and conduct our own internal checks to confirm that our company-provided samples and our purchased samples are completely identical. This meticulous process ensures our reviews are accurate, unbiased, and genuinely helpful.
How can i get my product or service reviewed?
We welcome submissions for product and service reviews to be featured on our platforms. Our standard editorial reviews are conducted at no charge; the only cost is providing the product sample for our team to evaluate. While we strive to accommodate all timeline requests, please submit your proposal via our contact form, and a member of our team will be in touch to discuss the next steps.
How do you Promote Transparency?
We are proud to be a member of the Content Authenticity Initiative. This group collaborates with a wide set of representatives from software, publishing, and social media companies, human rights organizations, and academic researchers to develop content attribution standards and tools. Further, we are constantly evolving our editorial standards and encourage you to provide feedback on any questions/concerns.
How are you non-profit if you have advertising?
Like most modern businesses, we rely heavily on advertising to support our operations. We use the revenues that we collect from advertising to support our operations and grants provided by generous supporters. Our ownership model reflects that our operations should be entirely self-sustaining and not pay distributions to shareholders.
We are a proud member of the Content Authenticity Initiative (CAI). The CAI is a diverse group of organizations—from tech and media companies to human rights and academic institutions—collaborating to build a more trustworthy digital ecosystem through content attribution standards.
